Visual Communication and Design

Overview:

The Visual Communication Design study examines the way visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. Designers create and communicate through visual means to influence everyday life for individuals, communities and societies. Visual communication design relies on drawing as the primary component of visual language to support the conception and visualisation of ideas. Consequently, the study emphasises the importance of developing a variety of drawing skills to visualise thinking and to present potential solutions.

Units 1 & 2

In Unit 1, students are introduced to four stages of the design process: research, generation of ideas, the development of concepts and refinement of visual communications. Unit 2 focuses on the application of visual communication design knowledge, design thinking and drawing methods to create visual communications to meet specific purposes in designated design fields.

Assessment activities:

  • Drawing as a means of communication
  • Exploration of design elements and design principles
  • Visual communications in context – Analysis task
  • Digital and manual drawing methods

Units 3 & 4

In Unit 3 students gain an understanding of the process designers employ to structure their thinking and communicate ideas with clients, target audiences, other designers and specialists. Through practical investigation and analysis of existing visual communications, students gain insight into how the selection of methods, media and materials, and the application of design elements and design principles, can create effective visual communications for specific audiences and purposes. They investigate and experiment with the use of manual and digital methods, media and materials to make informed decisions when selecting suitable approaches for the development of their own design ideas and concepts.

In Unit 4 the focus of this unit is on the development of design concepts and two final presentations of visual communications to meet the requirements of the brief. This involves applying the design process twice to meet each of the stated communication needs.

Assessment activities:

  • Analysis and practice in context
  • Design Industry Practice
  • Design Brief, development, refinement and evaluation, design, final presentations
  • End of year examination

Selection advice:

This subject is best suited to those that have a strong interest in design, advertising, logo and poster design,

architecture, interior design, product design, digital and manual drawing.

Unit 1 or 2 Visual Communication are recommended for entry in to Unit 3/4 Visual Communication.

If a student plans to do more than one folio subject, consultation must occur with the subject teachers, Year Level Coordinators and Assistant Principal.

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